Country music on the radio in Thailand

Country music is a popular genre in Thailand, with a long history of influence dating back to the 1950s. Often called “luk thung,” the local variation of country music in Thailand is distinct and has its own fan base. Some of the most popular artists in the genre include Seksan Sookpimai, who is known for his traditional country sound and use of the electric guitar. Another well-known artist is Zom Ammara, who’s signature sound includes the use of Thai instruments like the phin and khaen along with the western-styled guitar. Radio stations in Thailand that play country music include FM 97 Country, which is based in Bangkok, and Cool Fahrenheit 93, which is a national network that includes a mix of country music and other genres. These provide a platform for emerging and established artists to showcase their talent and reach a wider audience. Overall, country music in Thailand continues to thrive and evolve, with new artists and forms of the genre emerging all the time. Its popularity not only speaks to the influence of American culture on Thailand but also to the unique identity and sound that country music has developed within the country.