Semperviva Radio - Few words and many successes - In the wake of RadioVivaFm, "the radio on the move" in 2000, thanks also to the fruitful collaboration of a pool of people (Marco Vivenzi, Marco Massolini, Paolo Simonetti and Gigi Benetton), Semperviva was born, a radio dedicated to a target audience between 25 and 55 years old, i.e. to an adult audience fond of the great international and Italian hits that made the history of music in the 70s, 80s, 90s and 2000s. For this semperviva presents a format of great music only, 24 hours a day with the most famous so-called "evergreen" radio hits, interrupted every quarter of an hour by one of the hits of the moment called "Hit Today".
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