The project of an intelligent and futuristic radio enchanted Paulo Lima, executive director of the company IMusica, - a kind of Brazilian Itunes - owner of the eponymous site, leader in digital music sales in terra brasilis..
The executive praised the "balcony" of the community radio, which prioritizes and values the 'Prata da Casa', the local artist, that is, Rádio da Rocinha, opens space and encourages artists from the community itself, showing them to the world . And the world is just a click away. According to the director of the page that sells the most music over the internet in the Latin market, Rocinha has enough artistic potential to monetize the entire local artistic chain.
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