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Rádio Macau FM

Radio has penetration practically equal to that of television, being consumed by 91% of the population. It is a strong media in all market segments, which demonstrates how comprehensive it is, providing a service of public utility, leisure and entertainment. It has an individual audience. There is a strong involvement created by the communicator, which seems to address each person individually, making it very intimate with the listener. 94 FM has been on the air since September 2011. It is the leading broadcaster in Macao and the entire region, a position achieved with serious work, aimed exclusively at the listener, is confirmed by the surveys of the most serious institutes working in the region.

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