La Joya FM 103.4 It is the radio concept with the highest audience penetration for Colombia during the last year. Product of an agile and varied programming that combines the hits of the moment and the songs that have been Top 10 in the most listened to music genres in recent years in Salsa, Vallenato, Merengue Bachata and Regueton.
The Radial La Joya organization is dedicated to communications through its radio stations complemented by the new Internet strategy in which we will be providers of entertainment, news and culture content. Thus offering an additional medium to our regular listeners. We carry out programs of high acceptance in the Colombian market where the company currently operates Two radio stations in Modulated frequency: 103.4 FM with Coverage in the Metropolitan Area of Bogotá (Cundinamarca) and 96.7 FM with Coverage in the Metropolitan area of Valledupar Cesar and Guajira (Atlantic Coast).
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