In the market for 40 years, Alvorada FM radio offers listeners a differentiated program, with the best mix of music, culture, entertainment and information. The station presents a high quality musical selection, which mixes international and national artists with news from the city, Brazil and the world, throughout the day. Dynamic and current, the radio's journalistic programming brings, in the right measure, the most relevant information to keep the listener on top of the main subjects of the day. Four years ago, the station updated its artistic programming and invested in the highest standards of technology. The changes were very well received by the public, proof of which is the achievement of isolated audience leadership in the adult-qualified segment. This success is also the result of the constant search for quality, with a focus on the best practices in the market.
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