Rádio Presidente Prudente was founded more than 50 years ago, passing to the control of the Arruda Campos family in 1970. Today, the company is distributed in two channels: Prudente AM and 101 FM. Rádio Prudente AM maintains its programming based on the pillars of journalism/service provision. It reaches a large part of the western region of the State of São Paulo with full reach of the adult audience, men and women over 35 years old, from classes A/B/C.
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