Innovating bụ mgbe niile akụkụ nke Difusora FM's DNA. Na ikuku kemgbe 1989, Difusora bụ otu n'ime ụlọ ọrụ redio bụ isi na mba ahụ, na-ejikọta nkwurịta okwu na ezigbo ọchị, nkwalite, ihe ngosi na ihe omume. N'October 2017, ọ ghọrọ akụkụ nke Grupo Thathi de Comunicação, na-abanye na usoro ọhụrụ, na-ebute ụzọ nkwurịta okwu multimedia, na-ebufe mmemme ya niile na ugboro 97.1.
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