La Joya FM 103.4 shine ra'ayin rediyo tare da mafi yawan masu sauraro ga Colombia a cikin shekarar da ta gabata. Samfuran shirye-shirye dabam-dabam waɗanda suka haɗa fitattun lokutan da waƙoƙin da suka kasance Top 10 a cikin nau'ikan kiɗan da aka fi saurare a cikin 'yan shekarun nan a Salsa, Vallenato, Merengue Bachata da Regueton.
Ƙungiyar Radial La Joya ta sadaukar da kai don sadarwa ta gidajen rediyon ta da ke cike da sabon dabarun Intanet wanda za mu kasance masu samar da nishadi, labarai da al'adu. Don haka bayar da ƙarin matsakaici ga masu sauraron mu na yau da kullun. Muna gudanar da shirye-shiryen karbuwa sosai a cikin kasuwar Colombia inda kamfanin ke aiki a halin yanzu tashoshi biyu na rediyo a cikin mitar Modulated: 103.4 FM tare da ɗaukar hoto a cikin Metropolitan Area na Bogotá (Cundinamarca) da 96.7 FM tare da ɗaukar hoto a cikin Babban Birni. Valledupar Cesar da Guajira (Tekun Atlantika).
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